Now it’s time to move from ideas to execution-the day-to-day process of keeping your social media presence alive. You have two main options when it’s time to publish. You can enter a simple status update, or you can share content. Status updates are good for direct albeit lighthearted interactions with your customer base, while content (in the form of links, photos, videos, imported blog posts, events, etc.) is typically used to share interesting things you want them to see or experience.